Sale Day at C Mart

joseph basara 5366528999578


1980s & '90s

Joe Basara

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Sale Day at C mart covers one day in the life of a big-box discount store in the 1980s. The Christmas in July sale had not been set up, the place is a mess, and the district manager is coming to inspect. What follows is a day of comic chaos and confusion.



Short Summary

Store manager Don McKeever arrives at C mart at 7 am, lets his new untrained hires inside and puts them right to work, setting up todays sale and straightening counters. Anyone who has worked or shopped in one of these stores with appreciate the chaos and confusion that follows.

After an utterly chaotic day, several of McKeever's employees get into the Christmas spirit (this is, after all, a Christmas in July sale) and go overboard helping their customers, while McKeever is just happy to be on his way to the lake to go fishing.



Based on a True Story


Plot - Premise


Plot - Other Elements

Happy Ending

Mature Audience Themes

Information not completed

Main Character Details

Name: Don McKeever

Age: 40

Gender: Male

Role: Protagonist

Key Traits: Blunt,Leader,Complex,Insecure

Additional Character Details

Name: Carrie Nelson

Age: 26

Gender: Female

Role: Logical

Key Traits: Engaging,Faithful,Honorable

Additional Character Details

Name: Wally Humphery

Age: 47

Gender: Male

Role: protagonist

Key Traits: Modest,Selfless,Strong Moral Code,Honorable,Flexible,Faithful

Additional Character Details

Name: Billy Buffalo

Age: 35

Gender: Male

Role: antagonist

Key Traits: Complex,Visionary,Lone Wolf,Religious

Development Pitch

The entire setting for this tale is inside a large, discount store in the 1980s. There is a large cast of characters, employees and customers during this single day during a Christmas-in-July sale. Store manager Don McKeever would much rather be out on the lake fishing, but must get his employees busy setting up the sale and straightening up the place as the district manager is coming to inspect. The interaction between harried employees and demanding customers is constant, and provides for many comic scenes. A plant's rights activist protests the selling of lawn mowers, an employee dreams of one day being a vacuum cleaner salesman, a young man who laments the firing of a previous employee who specialized in avoiding customers who wanted assistance, an elderly warehouse worker who warned that employment in this store will age you well beyond your years, a man who always tips his toupee to all passing customers and employees, and many more. The actions are constant, and McKeever is grateful for the arrival of 5 pm, when he can escape the store and go fishing.

About The Author

I grew up in Florida and all my novels are set there. In Sale Day at C Mart, store manager Don McKeever is worried. His Christmas in July Sale has not been set up, the place is a mess, and the district manager is coming to inspect. McKeever throws his three new hires into the fray, and what follows is a wild, chaotic day in the life of a big-box discount store in the 1980s..

Target Audiences

Age: 18-34,35-54,55+

Target Gender: Universal

Group Specific

Information not completed

Publishing Details

Status: Yes: self-published

Publisher: amazon

Year Published: 2012

Hard Copy Available







McKeever a general manager at C mart, a big box store, must delicately balance his team of employees while complying with out of touch corporate directions. In the span of a day he must initiate new employees, get a back to school and Christmas display up and deal with his employees dealing with customers all while under the watchful eye of his district supervisor.

Overall Rating


Point of View


Narrative Elements

Authors Writing Style: EXCELLENT

Characterization: EXCELLENT

Commerciality: GOOD

Franchise Potential: GOOD

Pace: GOOD


Structure: EXCELLENT

Theme: GOOD

Accuracy of Book Profile

It is accurate.

Draw of Story

The characters are down to earth and charming each with their own backstory and their personalities often lead to comedic clashes or interactions.

Possible Drawbacks

The themes are a bit unclear beyond capitalism which doesn’t seem to be a universal goal of all the characters. It is unclear about the end of the character arcs for certain side characters because the cast is so large. Perhaps focusing on a slightly smaller team or making the character arcs more clear in the latter parts of the narrative would help clarify this and make the conflicts feel more consistent.

Use of Special Effects


Primary Hook of Story

The hook is that the general manager has a single day to re-do his store with mostly all new employees which is a next to impossible task without quick bonding and teamwork.

Fanbase Potential

This could potentially have a large fanbase with a blue collar audience that finds box store relatable either in working there or as customers.

Awards Potential

This is unlikely to get nominated as a comedy if adapted into a film, but could get nominated for television awards depending on the clarity of the character arcs.

Envisioned Budget


Similar Films/TV Series


What’s New About the Story

Sale Day at C Mart takes a normal day in the life of a big box store and humanizes it in a heartwarming way with likeable characters. In streamlining the characters to be more intertwined with a, b and c stories this would prime the narrative to be adapted while helping to keep track of the large cast through small group storylines.

Lead Characters

Don is experienced, composed and fair. Carrie is nosy but helpful and hardworking. Wally is adaptive and serene.

Uniqueness of Story

This is a pretty great execution of ensemble with a charming plot and excellent time structure, however some of the character structure plotting could be refined to sustain emotional investment and help keep track of the large cast. The structure also limits the current story to be a film rather than a television show (although there is a very similar tv show with the same setting premise).

Possible Formats

Film: Studio, Indie, Streaming

Analyst Recommendation



This would be a very fun story to make but some character inner conflicts can feel less consistent in the later part of the narrative. The themes could also be stronger outside of corporate greed.

Tips for Improvement

Creating more consistent character development that is easier to track in a large cast may benefit from minimizing side characters for a film adaptation or expanding the side character’s depth if a television adaptation. Tying the conflicts to more apparent themes may also help increase emotional investment.